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How Local Search Results May Change Your 2011 SEO Marketing Strategy
By Kinnick Wheaton, Account Coordinator As Google innovates, consumers post reviews and social media booms, marketing strategies must heed to the importance of the local search result. It has been...
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2011: An Ad Spend Bonanza!
By Ciara Cole, Account Coordinator As the popularity of online advertising grows and revenues continue to soar, 90octane predicts an exciting year for those watching ad spend. Just this past year, the...
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Apple iOS 4 Products Found to Have Non-GPS Location Tracking Feature
By Annie Hay, Marketing Associate A location-tracking feature in Apple’s popular iPhone 4 and iPad 3G has users concerned for their privacy and advertisers wondering about future geo-targeting uses. A...
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Why QR Codes Matter
By Steven McKenzie, Intern QR codes offer a way to bridge the gap between traditional advertising and new interactive platforms. In this industry, it is often difficult to gauge which new technologies...
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The Technology Adoption Lifecycle: Marketing to the Consumers Driving Innovation
By Kinnick Wheaton, Account Coordinator Over the past two decades, techonological innovation and consumer expectation have changed dramatically making marketing according to consumer expectation more...
View ArticleGoogle + Motorola Mobility: A Match Made in Tech Heaven?
By Amanda Jurgens, Account Manager Today Google announces its acquisition of Zagat. Last month the big news was Motorola Mobility. Let’s see what Motorola might mean to the powerhouse. Last month,...
View ArticleGoogle Announces New Mobile Search Ad Formats
By Natalie Kleopfer, Account Coordinator Looking to enhance your local and mobile advertising efforts? Learn how Google’s new updates can help. On October 19th, Google unveiled several new mobile ad...
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Mobile & Local Search: iOS Dominates Google
As Interactive Marketing grows, we’re beginning to see an increase in integration between various online tactics. A recent Search Engine Land article found that iOS users are not only searching more...
View ArticleMobile Site, Mobile App or Both? Making the Best Decision for Your Business
For companies diving into the mobile world for the first time, the options can be overwhelming. The choice between building a mobile site, mobile app or both can be especially mind-bending. I have...
View ArticleOptimize Your Mobile Site and Increase Your Impact
According to Marketing Sherpa, ninety-five percent of mobile users search for local information on their phones. Mobile usage continues to grow rapidly, and businesses who invest in mobile search...
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The Evolution of Search
Without a doubt 2012 was a big year for digital marketing. There were several new advances to search alone, including the ability to get facts quicker with Google’s Knowledge Graph and the...
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Demystifying Content Marketing
Picture courtesy of Business2Community.com Widespread misconceptions that marketing strategies for the online realm are quick, easy, and require minimal effort abound in the business world. While the...
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Considering the International User with Mobile Searches
Image Source: Marketing Land As mobile usage drastically increases, advertisers are staking their claim. According to Smart Insights, mobile Internet is set to exceed desktop Internet usage by 2015....
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What Local Search Means for Advertisers
Photo courtesy of CNN.com Recently, BIA/Kelsey released its U.S. mobile local advertising forecast, which revealed that search is the largest mobile local revenue component and will be through the...
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How Slow Can You Go? A Look at Mobile Page Speed
(Image courtesy of Flickr user PhilCampbell) Earlier this month at SMX Advanced, Google’s Matt Cutts suggested that mobile site speed might be an upcoming ranking factor. Pairing these potential...
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Feeding Google’s Knowledge Engine: Success in a Post-Hummingbird World
Can you count how many times you use a search engine during the day? To get directions? To find something to buy? To learn something new? It’s hard to remember a time when discovering the information...
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Three Innovative Client Projects We’re Grateful For
As 2014 comes to a close, here at 90octane we’re feeling grateful for all of the clients who have trusted us to devise campaigns that push new boundaries, take risks and create powerful results. Here,...
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Feeding Google’s Knowledge Engine: Success in a Post-Hummingbird World
Can you count how many times you use a search engine during the day? To get directions? To find something to buy? To learn something new? It’s hard to remember a time when discovering the information...
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Three Innovative Client Projects We’re Grateful For
As 2014 comes to a close, here at 90octane we’re feeling grateful for all of the clients who have trusted us to devise campaigns that push new boundaries, take risks and create powerful results. Here,...
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Everyday Lessons for Effective User Experience
As a designer, I’ve always loved learning about the different processes people use to solve challenges. To find new and effective approaches to user experience, I recently attended the UX Strategies...
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